Kids in Need Foundation

Copywriting | Web Content

After years of communicating their vision with the same over-used lingo, Kids in Need needed a refreshed, intuitive way to tell their story.

 

They didn't want to totally re-haul their brand identity, but they needed more pizazz to their tried-and-true branding.

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I attacked the messaging from the inside out, reconciling their existing brand language with their hopes for reaching broader audiences.

 

I crafted text for 4 new web pages ("About," "How to Help," "For Teachers," and "FAQ's").

 

We rolled out this refreshed look, feel, and voice for the Kids in Need Foundation in a new website and marketing collateral.