Patagonia 

Digital Strategy | Social Media | Spec Project 

As part of my educational emphasis in digital media studies, I created a social media strategy analyzing & improving Patagonia’s social media marketing.

 

The toolkit features my research on current social media trends and how I think Patagonia should capitalize on those to deepen relationships with followers.

 

It includes a comprehensive analysis of the brand’s current communication avenues — web (SEO performance), and social media (Youtube, Instagram, Twitter, Facebook). Months of researching current trends and best practices culminated in my own proposed social media campaign entitled #SaferOutside. ​