Max Potentials

Personal Branding | Sales Copy | Web Design

Executive coach and bad*ss business owner Keirsten had a vision, but no way to communicate it with potential clients.

 

Over the course of several months of close collaboration, I refreshed the brand voice of her sales pages and completely redesigned her website to fit our new styleguide. 

 

Because she gets most of her clientele via her website, design strategy was key in this re-brand project. 

 

I began by writing the webpage content (key values, mission statement, and training material), and then creating grids to display the messaging.

 

Our team also began testing different pieces of her lead generation system to improve their performance and bring in more of her target client.